If your website takes more than a few seconds to load, you're losing customers. It's as simple as that. Google's latest Core Web Vitals update has made page speed an even bigger factor in how your site ranks — and more importantly, in whether visitors stick around long enough to become customers.
What Are Core Web Vitals?
Core Web Vitals are a set of metrics Google uses to measure the real-world experience of visiting your website. They look at three key areas: how quickly your page loads visible content, how quickly it responds when someone interacts with it, and how stable the layout is while it loads.
Why It Matters for Your Business
A slow website doesn't just frustrate visitors — it actively costs you money. Research consistently shows that even a one-second delay in page load time can reduce conversions by up to 7%. For an e-commerce site doing £10,000 a month, that's £700 lost every month just from being a bit sluggish.
What You Can Do About It
The good news is that most speed issues are fixable. Here are the most common things we address for our clients:
- Optimising and compressing images — often the single biggest win
- Reducing the number of scripts and stylesheets loaded on each page
- Using modern hosting with proper caching and a CDN
- Cleaning up bloated page builders and unnecessary plugins
- Implementing lazy loading for images and videos below the fold
If you're not sure how your site stacks up, get in touch and we'll run a free speed audit for you. It only takes a few minutes and can highlight quick wins that make a real difference.
